With Salesforce Commerce Cloud (formerly known as Demandware) Connector you can easily enrich your e-commerce projects with any THRON asset, as well as, synchronize product category classification and metadata.
THRON will track user behaviour across different user sessions and build user interest profiles.
Prevent product asset duplication thanks to THRON’s native ability to dynamically generate product images in real-time that match the required size, quality and format.
Salesforce Commerce Cloud Connector lets you manage rules that map assets to products and perform asset searches from a product perspective (e.g., provide all images, video, documents of a given product code).
If combined with THRON Sales Insights module it allows shop assistants to have a quick view of which product categories a customer is most interested in.
If combined with THRON Content Marketing module it provides data to analyse which content characteristics lead to the most conversions for each specific product category and market.
Salesforce Commerce Cloud (formerly known as Demandware) Connector provides a middleware that feeds Demandware catalog with enriched product data coming from THRON Platform.
THRON’s behaviour engine enriches assets with user profile and provides tags to Demandware to perform additional processing in its own e-commerce engine.
Once the application has been installed via Marketplace, you will be able to access to product assets via THRON’s real-time image processing with no need to feed assets in Demandware library. You can also connect product category exports (through .csv or .json exchange files) and map the fields to THRON tags and metadata. This will enable THRON behaviour engine to process user data and enrich asset information that can be fed back to Demandware through batch exports (.csv or .json).